Younger people are no longer the only ones who use social media. Social media is a lifeline to your business. Start with a Facebook page and work your way up from there. Engage with customers when you can and be sure to use photos with high resolution. Claim all other listings on sites like Instagram, Yelp, Twitter, LinkedIn, and any others even if you don’t end up using them.
At the very least, if you’ve claimed your listings, your business information will come up if someone searches for you, even on a site that you aren’t active on. This helps your brand to establish a consistent and available brand identity. Most sites are free to create listings, so you’ve got nothing to lose.
Including links to your business’s website in your listings can also drive traffic to your site. Even with doing something as simple as claiming online listings, smaller companies can get noticed easier with digital strategy.