Digital Business Consulting

Benefit Your Business With Digital Consulting

We provide digital business consulting to increase your online lead volume and grow your website’s sales revenue. Our consulting takes into account business operations, product processes, competitive forces, and industry trends. By dedicating ourselves to learning the internal workings of your business, we provide opportunities for improvements in online order processes, customer relationship management, and reinforcing online brand engagement. Our team has extensive backgrounds in design, development, IT support (servers + hosting) and creative writing to support growth strategies across multiple channels.

Digital Consulting Services

Strategy Development

Azure Digital will craft an online marketing strategy that aligns with your vision and goals for success. Whether you are seeking lead generation, or transactional strategies to increase sales revenue, we provide you guidance and deliver actionable plans.

A Well-Defined Strategy Drives ROI

Online strategies range from engaging existing customers for referrals to defining audience personas for outreach campaigns. We leverage what has proven to work (and not work) for large companies, and scale successful ideas to be executed on local and small business platforms.

Analytics Consulting

For our clients, reviewing analytics produces the highest return on investment. We comb through your existing data and find opportunities for improving engagement and conversion for your current marketing investments.

Identify Your Break Points

Our success in reading and interpreting analytics data drives the tactics that we execute for successful campaigns and conversions. We implement additional tracking on website elements to further understand audience engagement and why data is present, or not present. Our greatest source of information for improving your bottom line comes from identifying existing strengths and weaknesses of your current site through analytics.

Competition Monitoring

We invest in tools and platforms specifically for monitoring competing websites. We monitor your competition's SEO and Paid efforts, which assists in adjusting strategies based on budget or direction.

Differentiate + Disrupt

From organic keywords to examples of paid ads your competition is implementing, we are able to report and replicate their efforts on your behalf. Having competitive insight data allows us to focus our marketing efforts quickly and effectively.

Marketing Audits

We provide companies with existing marketing teams and vendors the opportunity for us to step in as a third-party, objective auditor and consultant. We consistently keep ourselves educated and up to speed with the latest marketing trends and effective tactics. We apply this feedback and guidance for your continued growth.

The Good, The Bad, and The Ugly

We love educating our clients about what is working and not working in the digital marketing realm. We are available to provide additional training or insight to your in-house marketing team, and be a supportive on-demand expert when launching a new product or service online.

Do you need guidance on how to get your website redesign started? Would you like resources to follow to make your website redesign project go as smooth as possible and avoid help typical landmines? Would you benefit from an in-depth review of how optimized your website is currently configured? We have website crawling bots that can crawl your website just like a search engine bot, identify issues, and highlight opportunities for quick improvements. We will extract and analyze data for recommendations that will contribute to increase leads and sales. Once optimized, we will then send our bots to your competitor sites and examine opportunities that they have executed.

From custom landing pages, to form triggers based on customer online engagement, Azure Digital will improve your online lead generation efforts. We will work with you to develop content in the form of white papers for download, video tutorials, and technical diagrams to encourage users to provide contact information to access relevant content. Our team will work with you to identify and create purposeful content that your audience will desire to possess, and capture lead information that can be passed directly to your email platform or customer relationship management system.

Conversion Rate Optimization (CRO) testing and analysis allows us to examine your existing, current online customers and determine which parts of your lead/sales funnel that are functioning inefficiently. We will then recommend experiments (A/B testing) to influence user behavior for higher conversion rates. Additionally, we have access to third-party research and industry benchmarks for comparison to understand if your conversion rates are performing below, at, or above industry observed rates.

If your company is seeking to expand into a new service or product line, we have a unique tool called Keyword Expansion that can assist in providing direction for growth. Our tool can mine your website data content signals, combine them with your competitor keyword signals, and then obtain real, current data on user queries related at different levels to the data. Millions of combinations can be created resulting in focus on several hundred opportunities for optimization, paid advertising, or new products and service lines. We know that Google’s traffic estimator tools are inaccurate because of Keyword Expansion, and have generated fantastic results for our clients using this tool.

AREAS OF DIGITAL BUSINESS CONSULTING EXPERTISE

  • Digital Strategy Consulting
  • Online Engagement Analysis 
  • Keyword Auditing 
  • Competition Monitoring
  • Digital Business Consulting
  • Establishing Thought Leadership Position
  • Lead Conversion Optimization
  • Content Marketing Strategy
  • Lead Nurturing
  • Sales Funnel Optimization
  • Lead Scoring
  • Lead Management
  • Digital Customer Relationship Management

…and More

HOW CAN WE HELP YOU?

(We’re listening)
You have questions, we have questions.
It all starts by reaching out.