Do you need guidance on how to get your website redesign started? Would you like resources to follow to make your website redesign project go as smooth as possible and avoid help typical landmines? Would you benefit from an in-depth review of how optimized your website is currently configured? We have website crawling bots that can crawl your website just like a search engine bot, identify issues, and highlight opportunities for quick improvements. We will extract and analyze data for recommendations that will contribute to increase leads and sales. Once optimized, we will then send our bots to your competitor sites and examine opportunities that they have executed.
From custom landing pages, to form triggers based on customer online engagement, Azure Digital will improve your online lead generation efforts. We will work with you to develop content in the form of white papers for download, video tutorials, and technical diagrams to encourage users to provide contact information to access relevant content. Our team will work with you to identify and create purposeful content that your audience will desire to possess, and capture lead information that can be passed directly to your email platform or customer relationship management system.
Conversion Rate Optimization (CRO) testing and analysis allows us to examine your existing, current online customers and determine which parts of your lead/sales funnel that are functioning inefficiently. We will then recommend experiments (A/B testing) to influence user behavior for higher conversion rates. Additionally, we have access to third-party research and industry benchmarks for comparison to understand if your conversion rates are performing below, at, or above industry observed rates.
If your company is seeking to expand into a new service or product line, we have a unique tool called Keyword Expansion that can assist in providing direction for growth. Our tool can mine your website data content signals, combine them with your competitor keyword signals, and then obtain real, current data on user queries related at different levels to the data. Millions of combinations can be created resulting in focus on several hundred opportunities for optimization, paid advertising, or new products and service lines. We know that Google’s traffic estimator tools are inaccurate because of Keyword Expansion, and have generated fantastic results for our clients using this tool.