While VR technology is used for entertainment, education, therapy, and even the military, AR is now becoming of interest for retail stores. Many companies such as IKEA, Converse, and Sephora have taken advantage of the benefits by incorporating this technology into their business.
Through its app, the Swedish furniture giant allows customers to virtually place items in their homes to get a better idea of what the overall layout would look like. According to the company, the IKEA app will automatically scale their furniture in your living room with a 98% accuracy. Converse has also developed its own app, which will let customers virtually try on any shoe available on their catalog before making a purchase. Furthermore, Sephora’s Virtual Artist App allows women to try on make up products and test how it would look on their faces, through the use of their phone camera.
There are endless examples of companies that have already adopted this technology into their daily operations and many more will continue to do so. Studies predict that by 2020, the world will have about 4.78 billion phone users. Therefore, it makes sense that retail stores would want to give their customers the possibility of a virtual experience to take advantage of this trend, especially when the AR/VR market is expected to be worth $150 billion by 2020.